Jitter Is Good MARCH 21, 2007 Discuss >
6:00 PM – Telecom engineers hate when their networks experience jitter. But at about 3 p.m. each day, lots of them go in search of their own jitter -- a caffeine buzz.
Those buzz seekers may be interested my first-ever Philter Buzz Index. This is my attempt to understand the energy drink marketing craze while, at the same time, discovering new and fun ways to abuse my nervous system.
Here's what I'm finding so far: The most widely distributed, heavily marketed, "energy" drinks really don't pack as big a punch as something you'd get from the convenience store or your local coffee joint.
My very informal research on the subject (below) shows that energy drinks are a lot of labeling and hype. Coffee drinks, even those sissy concoctions like Starbuck's Doubleshot, give more buzz per ounce. Check it:
Table 1: The Philter's Buzz Index
Product
Serving Size (ounces)
Milligrams of Caffeine
Price (pre-tax)
Punch (Milligrams of Caffeine per Ounce)
7-Eleven, Inc.'s Fusion Energy Coffee
12
250
$0.99
20.83
Starbuck's Coffee*
16
290
$1.89
18.13
Starbuck's Doubleshot
6.5
105.7
$2.19
16.26
Rockstar
16
160
$2.49
10.00
Folger's**
6
59
$0.05
9.83
Red Bull
8.3
80
$2.19
9.64
Monster Energy Drink
16
140
$2.49
8.75
SoBe No Fear
16
140
$2.49
8.75
Mountain Dew
12
45.4
$0.79
3.78
Sources: 7-Eleven Inc., Folger's, The Journal of Analytical Toxicology, The Wall Street Journal, NBC News, and Consumer Reports
* For Starbuck's, I used the average caffeine measurement reported by five different major U.S. media outlets over the past 3 years
** This is based on the grocery store price of a canister that yielded 80 six-ounce servings. And, yes, I drank every cup
However... One drink I haven't tried yet (7-Eleven banned it) is Cocaine , which supposedly has somewhere on the order of 30 milligrams of caffeine per ounce. So that would easily make it tops on the chart above.
I'll keep the buzz going and keep you posted as I discover more ways to make us all jumpy.
— Phil Harvey, Person of the Year , Light Reading

It is friday and we are having a art show as we always do every month. Tonights artis is Gary Grindle. His art will be show from today until April 5th. Come out and enjoy he pictures. drink wine with us and just have a great time. Showing atarts at 6:30PM. Spread Java love.

Hello again. I hope all is well with you. today is a special day. i don't know why but i am glad that the weekend is over. Maybe it was the full moon but everyone was against me and i felt helpless. But when i took a sip of coffee today i felt better. At least for the moment.

Spread Java Love.